ISV Journey with Peter Linke

FULL SHOW NOTES
https://podcast.nz365guy.com/164

• Peter Linke talks about the place he lives in and how he spends his time when he’s not working.
• Talks about the Orlando Microsoft Ignite event – how great the event was
• A discussion about the history of Peter’s company
• Peter’s journey to becoming an ISV
• Discussions about the product lineup they have now
• Peter’s career as an ISV and how did he start from being an ISV to becoming a CEO
• Explained what a team service is and what they are building in team service that they were able to sell – time tracking solution
• What is proMX AG, how did it start and the evolution to where they are today
• How has proMX AG adopts changes, and how they ensure that their business is aligned
• Talks about how they plan out their marketing strategy to rise above the competition
• How they get partners to promote their product?
• What are the four solutions they have built?
• Introduction to PSA
• How Peter handles selling their products internationally, for instance, doing transactions from a currency perspective
• The process of how they train their partners in remote locations
• How they handle the 24/7 support in different Time Zones
• The key lessons he has learnt in this Industry
• Three points he wants to recommend to people starting an ISV business
• Talks about selling software as an ISV and do they have trained salespeople
• The timeframe and how quickly do they move to this sale cycle
• Talks about co-sell, how Peter see success with co-sell content
• The challenges ISV’s have and the ability to protect their intellectual property – anything special around preventing the unauthorized use of their IP
• Peter’s advice to new ISV’s about working with Microsoft and what should they do to foster a great relationship with Microsoft

“Who hears butterflies laughing, who knows what clouds taste like”

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